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EU AI Act, Article 50(1): what it requires from your chatbot

Regulation (EU) 2024/1689 (AI Act), Article 50(1)

When it applies

Applies from August 2, 2026. Penalties under Article 99(4): up to EUR 15M or 3% of worldwide annual turnover, whichever is higher.

The obligation

Providers must ensure that AI systems intended to interact directly with natural persons are designed and developed so that those persons are informed they are interacting with an AI system, unless this is obvious to a reasonably well-informed, observant and circumspect person.

The disclosure pattern it expects

A clear notice at or before the first interaction, presented on the chat surface itself and in a language the person understands. Disclosed renders a persistent badge plus a first-message notice in the visitor's language, and logs every render.

Readiness checklist

• The notice appears at or before the visitor's first interaction with the chatbot.
• The notice is on the chat surface itself, not buried in terms or a help page.
• The notice is served in the languages your audience actually uses.
• Every page or product embedding the chatbot carries the disclosure.
• Disclosure events are logged so you can prove when and where the notice was shown.
• The disclosure setup is re-checked whenever the chatbot or its placement changes.

See also the other jurisdictions: Colorado ADMT law (SB 26-189) · Utah AI Policy Act · California B.O.T. Act

Disclosed provides compliance tooling and records; this document is not legal advice. Review it with your counsel before relying on it.